Our Services

Services offered by DumfriesBusinessSEO.com

We offer a variety of tailored Online Marketing and related services including…

Market Niche Research

Probably the biggest question in any business is:

• "Which niche should I target?", and following close on its heels is
• "What offer(s) should I present?"

We do the research to provide you with the data to make better decisions about which niche to select from a short-list of options.

Online Business Opportunity Assessment

First, based on some basic information about your business, we build a simple online business model.

Then, based on your business goals, we use this to estimate the minimum number of website visitors required to support your profit goals.

Finally, we sanity-check the market niche(s) you are targeting (or considering targeting) against your business goals, by researching

• online market demand
• online competition

This creates an important element of selection criteria when selecting which market niche to target

Website Marketing Capability Audit

Already have a website? We will analyze

• the website's current market targeting
• the website's marketing functionality

....and compare it to the main online competition.

We also offer to design and run test Pay Per Click campaigns to establish conversion benchmarks for your sales process.

This service provides the diagnostic data on which to base a website optimization action plan.

Business Website Design

Don’t have a website for your business yet? Let us design one that looks great, gets found in the search engines and helps turn your visitors into customers.

To see examples of basic and premium designs, visit DumfriesWebDesign.com

Note: Set up for the DumfriesWebDesign.com website is not yet complete

We have a variety of options and can meet just about any budget. So don’t wait… contact us today for a free website design consultation!

Exclusive Local Business or Professional Directories

Is your current business directory listing lost amongst 100s or even 1000s of other business ads?

Why not take a feature listing on one of our Exclusive Business Directories?

• limited to a maximum of 10 quality local businesses of a similar type
• Feature listings on the home page rotate with each visit, so all businesses get the same visibility
• Each business has a full-page display including video or slide show, text description, contact details, and optional downloadable special offer coupon
• We promote the directory to achieve page 1 search engine rankings

This is a brand new service. See a "mock-up" demo, (based on Toys) at http://dumfriestoys.org/

Search Engine Optimization (SEO)

"Why is my website not earning me any money?"

This is probably the most common question I hear when I talk to business owners.

If you have a website but too few visitors, and can't get found in the search engines, we can help! We offer  Website audit, diagnosis and review services (see above), followed by effective (and competitive) website optimization services, tailored to each client's business needs.

Unlike other firms, we don’t try to confuse you with industry jargon in an attempt to earn your business. Search Engine Optimization can be rather complex, but we’ll do our best to give you a good solid plan of the work to be performed and an honest appraisal of what you can expect as a result of our efforts.

Social Media Marketing

You’re probably aware that many businesses are gaining new customers and growing their “brand” through Facebook, Twitter and other social media sites. While this is undoubtedly the case, it can be somewhat daunting to try this alone, since it needs a very different approach than traditional advertising. Also, for some business types, social media marketing is unlikely to prove effective.

It’s not hard to create an account and build a simple page but marketing (and updating) your new piece of “virtual real estate” can be quite a challenge.

That’s where we come in… we’ll not only help you decide if Social Media Marketing is a good strategy for your business, we'll also build great looking pages, help you get targeted exposure, and come up with a plan to make it easier for you to stay in front of your targeted audience.

Email Marketing

We’re often surprised to hear how few businesses actually market to their customers via email on a regular basis. This one aspect alone can make a huge impact on a business's bottom-line and allows you to get your customers to do business with you more often.

Repeat business is key to any business's survival and without it, many fail altogether.

As it’s much easier to get repeat business than it is to acquire new customers, overlooking email marketing (or any system that allows you to routinely connect with your current customers) is a huge mistake.

To get a thorough understanding of how our email marketing services work, give us a call!

Mobile Marketing

Note: This service is planned, but not yet generally available for UK clients. The summary below is a preliminary description.

If you'd like to get involved with us in Beta-testing this service, please contact us as soon as possible.

Mobile Marketing (i.e. sending marketing messages to your customer’s cell phones) is growing in popularity by the day. While there are a variety of ways to approach Mobile Marketing, too many are just a nuisance, rather like email spam, and are more likely to damage your reputation, than build your business.

In contrast, our service - based on permission marketing principles -  is effective, unobtrusive and priced lower than most other services.

We offer more than one plan and our basic plan is an incredible value. In fact, we’re so confident we can help you increase your business through Mobile Marketing, we’ll give you a free 14-day trial of our Mobile Coupons service so you can experience it for yourself… risk free!

See our Mobile Marketing page for more details or give us a call!